Infinite Variety

Infinite Variety | BAcC International Conference in Nottingham

Infinite Variety was a commission from the British Acupuncture Council (BAcC) to provide interactive entertainment and a smartphone app for a three-day international conference. SPECIFIQ created a unique playable story, combining thrilling live performance and digital engagement to amuse and entertain delegates throughout the event, which culminated in a memorable theatrical climax at the conference’s closing party.

The event was two-fold: an app acted as a conference schedule and offered delegates information about exhibitors and speakers, and the live entertainment provided a fun platform for delegates to network or team-build. As part of the app, SPECIFIQ created an internal social network for the conference, and used push notifications for live updates throughout the day.

SPECIFIQ combined interactive performance with digital engagement to provide the BAcC with a unique way to promote its brand, increasing exposure for sponsors and exhibitors and encouraging memorable, experience-based networking amongst delegates.


Rebecca Collingwood
Neil Connolly


Director: Oscar Blustin
Designer: SPECIFIQ
Producer: Becky Brown

'It was a pleasure to work with such a professional, flexible and friendly team. You cared about getting the details just right and I felt that my event was in safe hands from the outset. The app was an absolute hit with delegates and helped to create a sense of community over the weekend - something that gained momentum for several weeks after the event. My exhibitors were very happy with the added exposure that this resource offered their businesses.' - Kevin Durjun, Conference Director, Infinite Variety.